|
Tips for
Success
Inspector Steve asked
the following question in an e-mail:
George,
I have a question
for you about newsletters. Who do you use or do you do it
yourself with a good program? I was trying to make one in
Microsoft Word and then Publisher but when I sent it out, it was
not received in the way it was sent?
That's a great question -
one I am asked often. I'm sure there are others who would also
like to know about doing e-mail newsletters so here is a brief
tutorial.
A Guide to E-mail Newsletters
by George Wells, BSEE, MBA, CMI, Licensed General/Electrical
Contractor
This article is dedicated to
my friend - and one of the World's foremost Internet marketing
authorities - Karl Payne of Red Paper Clip Inc. Everything I
have ever learned from Karl has helped my businesses. During
the first 10 years of MSI's history, between 1992 and 2002 - and
before I met Karl - our customer base had grown to approximately
4,000 customers. Since 2002 our customer base has grown from
4,000 to more than 16,000. I attribute much of that rapid
growth to doing the things I have learned from Karl. I wrote
this article but almost everything in here I learned from Karl.
He deserves more credit for this article than I do.
An e-mail newsletter is a fantastic marketing tool. A
good e-mail newsletter will help you establish, build, and maintain
business relationships. Not only is a good newsletter a great
way to stay in touch with former clients and real estate agents, it will also
attract potential future customers.
A good marketing tool is one that will help you build your
identity in the marketplace and will help consumers remember you
when they need an inspector. Aside from one-on-one contact
with people, nothing can achieve that goal better than a good e-mail
newsletter.
Newsletters can be more effective than most other marketing tools.
They are not advertisements but they advertise you and your
business. When a person subscribes to your newsletter, think
of it as an invitation into that person's home. Treat your
subscriber with the same respect that you would if you were visiting
their homes.
|
Auto-responders are a great way to maintain your
relationship with your customers and real estate
agents. You can have the auto-responder send e-mails
with home maintenance tips and notifications of
promotions or new services that you offer. Here at
BestInspectors.Net, we use two services, GetResponse and
AWeber.
Having
used both services, I recommend
AWeber. It is
far superior to
GetResponse in every way.
You
can learn more about
AWeber here:
http://aweber.com/?315321
You
can learn more about
GetResponse
here:
http://www.inspectionworld.us/ |
View/Download the
Free eBook
E-mail Newsletters
|
Set
up an E-mail Newsletter
Part 1 |
| |
|
Video |
|
Approximately 55 minutes total running time
|
| |
| This video can be viewed by
either by itself or in conjunction with the online
E-mail Newsletter Marketing class. Watch the
Education Center home page for announcements of
dates and times for the class. |
View in Flash format
Or
View in WMV format
Surveys
Help shape our industry, voice your opinions, and
find out what others are thinking
"How to Write a
Better
Home Inspection Report"
As a Home Inspector, this may be the most important book
you will ever read because...
Good Reports are Good for Business!
Whether
you are an experienced inspector who has done thousands of
inspections or your are a new inspector just getting started in the
home inspection business, you will write
better inspection reports and get more business after you read this book.
More This Special Ends:
March 03, 2008
|
|
$24.95 $16.95
+ S&H
CD Rom Edition |
|
|
Your download
link will be e-mailed to you
within 24 hours |
|
FREE with the purchase of any
BestInspectors.Net
Inspection Report software priced at $195 or higher
|
|
Return to the previous page |
