|
Tips for
Success
Inspector Steve asked
the following question in an e-mail:
George,
I have a question
for you about newsletters. Who do you use or do you do it
yourself with a good program? I was trying to make one in
Microsoft Word and then Publisher but when I sent it out, it was
not received in the way it was sent?
That's a great question -
one I am asked often. I'm sure there are others who would also
like to know about doing e-mail newsletters so here is a brief
tutorial.
A Guide to E-mail Newsletters
by George Wells, BSEE, MBA, CMI, Licensed General/Electrical
Contractor
This article is dedicated to
my friend - and one of the World's foremost Internet marketing
authorities - Karl Payne of Red Paper Clip Inc. Everything I
have ever learned from Karl has helped my businesses. During
the first 10 years of MSI's history, between 1992 and 2002 - and
before I met Karl - our customer base had grown to approximately
4,000 customers. Since 2002 our customer base has grown from
4,000 to more than 16,000. I attribute much of that rapid
growth to doing the things I have learned from Karl. I wrote
this article but almost everything in here I learned from Karl.
He deserves more credit for this article than I do.
An e-mail newsletter is a fantastic marketing tool. A
good e-mail newsletter will help you establish, build, and maintain
business relationships. Not only is a good newsletter a great
way to stay in touch with former clients and real estate agents, it will also
attract potential future customers.
A good marketing tool is one that will help you build your
identity in the marketplace and will help consumers remember you
when they need an inspector. Aside from one-on-one contact
with people, nothing can achieve that goal better than a good e-mail
newsletter.
Newsletters can be more effective than most other marketing tools.
They are not advertisements but they advertise you and your
business. When a person subscribes to your newsletter, think
of it as an invitation into that person's home. Treat your
subscriber with the same respect that you would if you were visiting
their homes.
|
Auto-responders are a great way to
maintain your relationship with your customers and real
estate agents. You can have the auto-responder
send e-mails with home maintenance tips and
notifications of promotions or new services that you
offer. Here at BestInspectors.Net, we use
AWeber.
You
can learn more about
AWeber here:
http://aweber.com/?315321
|
View/Download the
Free eBook
E-mail Newsletters
|
Set
up an E-mail Newsletter
Part 1 |
| |
|
Video |
|
Approximately 55 minutes total running time
|
| |
| This video can be viewed by
either by itself or in conjunction with the online
E-mail Newsletter Marketing class. Watch the
Education Center home page for announcements of
dates and times for the class. |
View in Flash format
|
